4 ways to use colour to increase conversions on your website

by Promotoon September 24, 2015

Ever thought about what colours you are using on your companies website?

Colour plays a huge role in website design and can be used as a powerful tool for increasing online visitor conversions for your companies website. If you are looking at designing a brand new website for your business then some knowledge about colour psychology is really important because if can make a massive difference when selling your business or products online.

 As an example: if your online business is selling to women. You need to pick a colour scheme that will appeal to that demographic. Women prefer blue, purple and green the most, disliking orange, brown and grey. If you are focusing on men to sell your product or business service to, then guys prefer blue, green and black. Don’t bother using purple, orange or brown because men find these colours unappealing.

Certain colours used correctly can tie into different feelings and send specific messages to your target audience.

Here are 4 Promotoon colour choices to consider when designing your business website to influence the feelings of your online customers.


This color appeals to a lot of people, and pops up in the most-liked color category for both men and women. Blue can be tied back to feelings of calmness, serenity, and trustworthiness. This is great for companies who have a goal of eliciting confidence and reliance of the buyer or website user.


Perfect for anything involving the environment or nature. Green represents hope, growth, harmony, and balance, and the mind automatically associates it with nature, the great outdoors, and the environment. All of these characteristics make this color perfect for promoting environmental awareness, products appealing to outdoorsmen, or the selling of organic goods.


This optimistic and extroverted color is perfect for all things fun! Use it for selling children’s toys or endorsing family fun activities. Orange also elicits feelings of impulsiveness, so banners for temporary sales, deals, and offers cloaked in this color urge people to buy quickly.


Luxury, power, and sophistication – this color is perfect for sites selling high-end items. Whimsical colors are seldom seen on websites of products that mean serious business. Many companies that promote lavish and luxurious products can be credited as prime examples of using black to send a message of elegance, opulence, and a sense of authority.

By using the right colours in the right places for the right audience, you are going to have a much greater chance of converting your online visitors into paying customers. Use the wrong colours and it doesn’t matter how good you product or service offering is, online visitors will get a funny feeling about your website and business which can often turn them away as they feel something is just not right with your company.

Utilise colour psychology to your advantage and effectively appeal to your target market with the design of your businesses website. Once you get the perfect blend of colours, hues and shades on your website you will see an increase in online conversions. 

If you have any other thoughts or questions about the best colours to use on your website get in touch with Promotoon today to see how we can help you with your businesses website.

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