4 tips for optimizing online content to get your website ranking higher

by Promotoon September 11, 2015

If you have read any of my previous blogs on inbound marketing, you know that creating content is a great way for boosting your inbound marketing efforts and increasing traffic to your businesses website. The importance of getting new customers to your business is obvious if you want to increase your overall business and keep operating in the future. Creating relevant and useful content for your potential and existing customers is important for acquiring and maintaining this new business. If created and shared correctly online and on social media platforms such as Facebook, Pinterest, and Twitter etc., you can really increase customer acquisition and retention.

To help you get these customers coming to your online front door, here are four tips to maximize your content creation and inbound marketing efforts.

Make your content useful:

If you want to engage your readers and visitors, give them content that they will actually want to consume. No one likes to waste time. If you a potential customer has questions and is searching for answers, don’t waste their time. Give them, honest, unbiased information that will help them. This is a great to build a relationship of trust between you and your potential consumer. Also, make sure you present you information in a user-friendly way that will grab their attention: How to lists, blog articles or fun and informative videos.

Keyword focused content:

In order to get your useful and handy content in front of your potential customers, you need to know what they are searching for in order to find their answers. Google Keyword Planner is a fantastic tool that can assist you in determining the keywords you should be focusing on throughout your content. Once you have some key terms that people are searching for, tailor your content around those words whilst still remaining relevant and informative.

Content marketing software:

There has been a huge growth spurt in the number of content marketing tools available to businesses and content marketers recently. A lot of these tools are quite different from each other and can serve vastly different purposes within content marketing. There are tools to help you create content, distribute content and to measure the effectiveness of your content marketing efforts. Help your inbound content marketing efforts by having a play around with some different technologies/ software and see what will fit you and your business strategy best.

Content syndication:

Content syndication is the process of promoting your great piece of content by pushing your blog, site, video or audio content onto third-party sharing sites. You can do this either as a full article, a snippet, a link or thumbnail. Not only will you be taking your content and putting it in front of audiences that will be interested in what you have to share, you will also drive traffic to your site and can build valuable links to your site to assist with your SEO efforts. For more info on the best way to start syndicating your content check out Shareaholic’s blog on the 11 Authoritative sites to share your blog.

While all of this information may make it sound like a lot of hard work to start promoting your Perth business, once you have your strategy in place and with the use of the right software, you can start boosting traffic to your businesses website with the amazing content you will be sharing online.


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