Case Studies

16 to 498 leads per month

Melbourne Pools

In July 2017, we began work on Melbourne Pools web presence. The site had severe keyword cannibalisation issues and a lack of call to actions which we were prompt to fix. The website was sitting at ~300 visitors per month and after only 6 months, we had hit monthly traffic of 3400 visitors. We have continued to work on the site and look forward to growing more and more.

“Melbourne Pools would like to thank Peter and his team for the great work they’ve done for our business. Keep up the good work.”

Traffic is only one factor determining the success of the website.
Here are 3 key takeways highlighting the success of the campaign.


The amount of visitors in one month


The amount of leads in one month


Average amount of pages viewed per session

Let’s see the rankings

We don’t rank for keywords no one is searching for. Have a look at the rankings and corresponding amount of people searching per month.

melbourne pools 1st 1900 p/m

swimming pool prices 1st 480 p/m

fibreglass pools melbourne 3rd 720 p/m


Rankings as at June 2018
for searches in Melbourne

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